a great example of product innovation + evolution based on actual usage.
some good excerpts:
- That idea of group listening led to an interesting UI detail: On the side, the pairing button makes for easy links to any Bluetooth device.
- But taking a step back, it’s maybe more surprising that the opportunity to create a speaker even existed at all for Jawbone. As Travis Bogard, Jawbone’s VP of product and strategy, tells Co.Design, Jawbone has been taking advantage of the mobile technology wave, centered around our phones, which simply hasn’t been met by companies already making speakers. And all of these mobile technologies—from tablet computers to smartphones—have tended to get tinier and thinner over time, which means their audio output has been sacrificed. They’re fine to listen to with headphones, but otherwise, people have rapidly traded quality for convenience, with no audio products to support that shift. Note that at $299, the Big Jambox actually undercuts the price of almost all speakers by Bose, which has been a market leader.
- Perhaps this will lead to disruption in the industry: While the market for larger systems still dominates, Jawbone cites NPD data showing that the first Jambox is already the largest selling speaker in the United States. All that despite the fact that the Jambox was never intended to be a primary home speaker—even though the company’s own anecdotal evidence shows that people use it just for that purpose, having found that portability around the home, from kitchen to living room to bedroom, trumps the greater sound you might get from stationary speakers.
the video is also typically excellent.